What is it?
The Competitive Strategy Profiler is an assessment tool was created to measure the strength of four fundamental types of competitive strategy that companies use to win customers.
How does it work?
The Competitive Strategy Profiler requires just six clicks yet paints a powerful picture of strategic priorities. While it does nothing to clarify what the strategic priorities should be, it does measure strategic priorities.
How does it help you?
Strategic priorities can be measured on a number of different individuals, from the CEO to the top leadership team, to the business units that shape and monitor tactics, and down to the brand ambassadors and front-line performers who deliver the tactics to customers (or support those who do). It’s a great first step for the CEO to have a close-to-optimal set of strategic priorities, but not so great unless they are shared by his direct reports and supported by those who impact brand promise delivery.
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